Cartoon Network viewers around the world are about to be captivated by a new kind of TV experience.
Following a successful UK trial, Turner is taking Tonio-based gaming apps to the next level, announcing releases of Gumball VIP in major markets around the globe.
Reaching the Apple store top ten during the trial period was just the beginning. The 2017 trial run garnered a 44% ratings increase, proving that games like Gumball VIP capture and retain audience attention. Viewership was up for older kids, and daily reach spiked as well.
“The Amazing World of Gumball” is a clever cartoon about a blue cat and his adopted fish brother; a pairing that delights all kinds of fans. This flagship program that’s been praised by the Daily Mail as, “the kind of clever children’s comedy that parents can also enjoy” is now in it’s sixth season.
Dedicated and casual cartoon fans can both experience a new way to enjoy the program, by playing along on their mobile phones.
Turner is breaking ground by making gaming apps which reward loyal viewers and keep the overall audience engaged. Keeping audiences’ attention is a growing challenge as viewers have more and more competition. Offering novel and challenging experiences is the smartest way to win fan loyalty in the long term. Such is the case with Gumball VIP, a game that sends viewers smart and funny questions based on the episode.
Following a successful UK trial, the idea is going worldwide. The game works the same whether viewers watch on cable or stream the episode at their convenience. This is possible through the magic of Tonio. Each Gumball episode contains all of the right signals within the program’s sound. Tonio is within the game app, listening for cues and nothing else.
Turner delivers animated content around the world through both Cartoon Network and Boing.
The Gumball VIP mobile app will reach ten different worldwide markets this coming year. Lucky kids in Italy,The Philippines, and Singapore can play this year. Fans in the UK, Australia, New Zealand, Poland, Romania, Spain (Boing Spain), France, can play along early in 2019.