The New Sound of Music in Austin, Texas

In Events, News by Florian Novak

We are proud to be named among Austrian and German pioneers when it comes to the innovative application of new concepts to sound.

Powered by Advantage Austria, Austria will showcase a selection of its most innovative and promising young artists, startups, brands and institutions from music and media, inspiring the audience with their new ideas and ingenious technologies.

Throughout history, Germany and Austria were the birthplaces of some of the most creative and significant ideas that connected music, science, and technology.

Now the two countries join forces to transform the German Haus at South by Southwest into a future lab for audio, sound and music technologies on Tuesday, March 14.

Under the banner “The New Sound of Music – Exploring the Future of Audio Intelligence,” the joint German-Austrian day will feature industry showcases uniting remarkable ingenuity with convincing business models, demonstrations of state-of-the-art technologies, inspiring panel discussions, and cutting-edge performances, all centered around music and audio intelligence.

Together with Christopher Widauer, Vienna State Operas Head of Digital Development, our founder, Florian Novak, will present the world premiere of a unique second screen experience – inaudible to the human ear but easily decoded by smartphones.

Full program & schedule: